I do this all the time when I audition speakers I've built that have no finishing. I have a set of Definitive towers that I got as a steal, and I always do an a-b test and say "now you're listening to the Definitive" or "now you're listening to mine". Most people go with the Definitive, definitely at least 95% of the time. The problem is that, I space them so closely (not the left and right, I mean each left from each company is about 2" away from the other) that they can't actually tell the source, and as such, when I say the Definitive is playing, I'm actually playing mine. The results, however, are always the opposite when I've finished them in a nice lacquer or veneer finish. People don't seem to believe that the visual aspect of a speaker is that important to how someone perceives the quality of the sound: even though the actual audio might be better, something that looks iffy or has a lesser name gets raped by the placebo effect //content.invisioncic.com/y282845/emoticons/laugh.gif.48439b2acf2cfca21620f01e7f77d1e4.gif