It has nothing to do with ignorance... The Type X is not a SPL subwoofer, and wasnt meant to be one. It is a SQ subwoofer, in the right application of course it will get loud. I am not telling you that your subwoofer is not louder than his, I am just saying is that it is all install dependant. The Type R is currently Alpine's budget SPL subwoofer, and it is doing very well at achieving high SPL for many people. I personally hate the fad as well, just think that you should hear the R's in a different install before you make a final decision.