Cone speed is dictated by two things, frequency being played, and excursion. The higher the freq, the more cycles per second. The more cycles per second, for a given excursion, the faster the cone must move to accommodate. Excursion also factors in. For a given freq, the higher cone excursion is, the faster the cone must move in order to sustain that excursion at the proper cycles per second. This is called cone velocity.
What makes one sub louder than another is way too general a question to answer. Vented setups have different speaker requirements for performance than do sealed systems. So, at the very least, you need to decide if you are asking about vented or sealed systems.
You are trying to get more specific by saying same enclosure, same excursion, same freq, same efficiency... at some point you'll simply be describing two identical subs.
I'll give you guys a hint -> cone acceleration has a lot to do with potential output, given a specific enclosure, amplifier, etc. Lets see who can tell us how cone velocity contributes. //content.invisioncic.com/y282845/emoticons/wink.gif.608e3ea05f1a9f98611af0861652f8fb.gif