No offense to anyone, but I wouldn't know them from anyone else I come across. Their reputation could be extremely good, but that is not going to contribute to the validity of the company they represent. What happens when everyone that knows them buys their product, I think a vast majority of the remaining consumer population is not familiat with their reputation. Again, this is not to knock on anyone, because I don't know them and am in no place to pass jusdgement. All I am saying is that from a business standpoint, it is probably a good idea to have a direct source of communication with your customers where they can talk to a live person. Most start-up companies don't make it past 5 years, why contribute to the uphill battle by limiting customer service. I think the "no phone" policy may work, if there is never an issue with one of the products, but that is unlikely due to the possibility of human error. I, and many others, want to pick up the phone and get a problem resolved when it comes up, not wait on an email (that may or may not have been deleted).