Find and random dude with a pair of subs and ask him is he's heard of JL...........then ask him if he's heard of ( either SI, Adire, RE, Adescent,Tru,Zapco, Mcintosh,IA,etc whatever)..... the answer god **** majority of the time will be Yes and then No Anyone stop to think of JL's marketing also as a factor of price.....they spend a diguesting amount of money on advertising (more so IMO than alpine pioneer and kenwood, thoughi dotn have evidence)...but they reach out to so many more people than other companies do,preaching thier as the best of the best....this only builds the foundation that is the highway that is mainstream companies and price...all advertising.....
..if these smaller companies spent nearly as much on advertisement they'd probly overcharge too.... with the mainstream title come the fuel for the fires of price gouging......now w7's are unique yes......but quality factor per dollar is low, too **** low.... if the general public could somehow be enlightened to the quality per price ratio of many of these internet companies...they'd put jl under the table...
But there's 2 problems with this......first, that'd require people to use the internet and the "search" botton, which is quite rare indeed....and secondlu...the same old mainstream overpricing would start happening with these rising companies....and the cycle continues (as we are slowly starting to see with RE...which breaks my heart being a diehard RE fan)
there's my .02
I'm sorry, but what is wrong with making money?They're not there to make every single person happy, they're around to make money and sell a decent product.They're a business.If they feel their product is worth it, and people pay that much, let em' buy it.
Second, if you asked anyone about adescent, yeah they'd say no.It's ascendant audio....I don't know how hard it is to get it right.JL will NEVER be under RE, I'm sorry.JL is just too established and has their name out there.And you can actually get a reply to your emails....
RE is a business, they're trying to make money.They're supporting their dealers who run businesses, who are also trying to make a living.It is not their fault you are a ****ing penny pincher.JL does not overcharge.In fact, JL really has no say in what the final price is to the consumer.They just sell to their dealers at dealer cost and they're happy.Let the dealers make however much money they want.
Tru, zapco, and mcintosh do NOT rely on the internet for business.If I remember correctly all of them are against internet sales.Except tru, I know ED was selling their lower end shit for a while.
Build quality.I'm sorry, but don't even begin to compare the build quality of something from destijl to some of the larger companies.Many people think, mainstream = crappy build quality.Which I find not the case.I can not tell you how many **** subs we have gotten from destijl with chunks missing from the magnets, scratches on the chrome, extra glue dripping down the basket, extra glue stuck on the other side of the surround, glue on surrounds (only once or twice though), extra glue coming off from the dustcap, etc. etc. In fact I have a sub out in the shop right now just collecting dust, when you push it down you can hear a somewhat "scrunchy" noise.And we found out it's the extra glue on the back of the surround all schmeared around causing that noise.
I have never gotten a sub from JL, memphis, RF, alpine, powerbass, kicker, infinity, or kenwood with any of the above.