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<blockquote data-quote="Jaredl" data-source="post: 1797206" data-attributes="member: 566462"><p>Obviously JL exists to make money.&nbsp; They are a marketing machine, and have built their reputation up and can charge high prices for their products.&nbsp; The W7 is a benchmark for other subs because it is an excellent sub, but more importantly because JL is extremely mainstream and have played it up to be the best sub ever made for car audio.&nbsp; An internet brand can&#039;t build up marketing like that (I don&#039;t really care for internet companies, I&#039;d rather get something proven).&nbsp; That is a terrible analogy, too.&nbsp; Mercedes has a similar spot in the market as JL, but it&#039;s not because of their marketing team.&nbsp; Mercedes aren&#039;t necessarily overpriced either (you&#039;re going to be paying a similar amount for any car in that class, whether it be BMW, Audi, Jaguar).&nbsp; You could purchase 2 IDMAXes (what I personally run and find to sound better than a W7 without as much output) for the price of a W7, and the IDMAXes are in the same class as the W7 with a proven competition background and an established company (obviously not as well-known as JL).&nbsp; Oh yeah, something like 20% of Ferraris are made with sticks at this point, and being a purist has absolutely nothing to do with choosing an internet sub over a W7.</p></blockquote><p></p>

[QUOTE="Jaredl, post: 1797206, member: 566462"] Obviously JL exists to make money. They are a marketing machine, and have built their reputation up and can charge high prices for their products. The W7 is a benchmark for other subs because it is an excellent sub, but more importantly because JL is extremely mainstream and have played it up to be the best sub ever made for car audio. An internet brand can't build up marketing like that (I don't really care for internet companies, I'd rather get something proven). That is a terrible analogy, too. Mercedes has a similar spot in the market as JL, but it's not because of their marketing team. Mercedes aren't necessarily overpriced either (you're going to be paying a similar amount for any car in that class, whether it be BMW, Audi, Jaguar). You could purchase 2 IDMAXes (what I personally run and find to sound better than a W7 without as much output) for the price of a W7, and the IDMAXes are in the same class as the W7 with a proven competition background and an established company (obviously not as well-known as JL). Oh yeah, something like 20% of Ferraris are made with sticks at this point, and being a purist has absolutely nothing to do with choosing an internet sub over a W7. [/QUOTE]

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