Agreed... The main thing JL is #1 in is marketing to increase their "Hype" factor. Can you watch an episode of MTV's Cribs without seeing a rapper, athelete, or musician not sporting a JL Audio W7? Which JL Audio purposly gave them to market their equipment? How about Funkmaster Flex (ewwww) who plugs JL Audio everytime you see him on camera... That's the thing i dispise about JL the most, the fact that everyone things it's the be all, end all company, and everything else is inferior. But then agian, it's a bussiness and marketing is an essential tool to building a thriving, healthy bussiness. Unfortunately, I'll have to put up with n00bs that buy their JL Audio thinking it's the best untill I convert them into RE fanboys.