I've been told once we get phase right the frequency response will be right. Consider a sine wave played on the sub when a midbass channel is playing the same sine wave. Delaying one channel will result in the alignment of the peaks and troughs to change. At the listening position this can be measured on an RTA, or heard, as the frequency gets louder or quieter as it gets in phase and goes out of phase. This isn't the correct way to set time alignment, but it's one way we can hear the effects of time alignment. Time alignment should be used to make all the speakers have the same arrival time.