You can call it "Little Bunny Foo Foo" it's not digital. It's a Full range Class D amp. The JLs and Memphis are as well. ICE is the power supply design of the Alpine amp, nothing to do with the driver stage, just like R.I.P.S is the power supply design of the JL Slash series for both the Class A/B and D. Also entirely possible that Alpine licensed the same technology for their amps and call it ICE. JL said they licensed it, they never claimed to be the only licensee. I'm still at a loss as to why it is so hard to believe that JL might be using the same technology as someone else especially when they even come out and say that they didn't develop it themselves. I like JL but, comeon...wonder who actually funded the research project...
Whatever. Pointless to argue since no one really knows anything about the final JL product because it still isn't on the market. They're being particularly slow about getting the HD amps and the TW subs on the market. The subs aren't expected to be for sale until the summer and the amps still haven't even made JL's website. Both were displayed at CES last January.