and..... same thing that happened with pioneer....... they were pretty good, put out some real nice products in, and up to the 90's, then came out with the deh-8000, and deh-8000r (i believe it was) with the first oel graphics, whuile un-officially up for sale. that one porduct made the sale of pioneer, and they rode the name train for years, pumping out steadily declining junk...... but there is what happens at the end of the ride- either the name goes down after sales finally drop, or products get worked over into something decent again..... well, here we are at the middle of the ride for kicker. they kept the origional run of l-7 and solo-baric for a few years, then cheaped out..... i can see them coming back up in a few years. they alread implemented another quality drop this year, part of, being the l-5 downgrading to the new l-3. not far is price drops, and after that, we shall see if they make a rise in quality, or shift to another wall-mart brand.