- Thread Starter
- #2,371
KFC has become the world's first brand to be visible from outer space. The purveyor of "finger-licking good" fried chicken has constructed a 87,500 square feet version of its founder, Colonel Sanders, in the Nevada desert.
The stunt coincides with a global rebrand of the firm's logo in which the colonel ditches his white suit jacket for a red apron. He does, however, keep his bow tie, glasses and goatee. This is only the fourth time in 50 years the logo has been updated.
The giant image is located near the secretive Area 51, well known for UFO sightings. It was made by a team of 50 designers, engineers, scientists and architects using one-foot by one-foot painted tile pieces. The new-look colonel will appear in more than 14,000 KFC outlets in 80 countries over the next five years.
http://business.scotsman.com/agriculture.cfm?id=1687852006
The stunt coincides with a global rebrand of the firm's logo in which the colonel ditches his white suit jacket for a red apron. He does, however, keep his bow tie, glasses and goatee. This is only the fourth time in 50 years the logo has been updated.
The giant image is located near the secretive Area 51, well known for UFO sightings. It was made by a team of 50 designers, engineers, scientists and architects using one-foot by one-foot painted tile pieces. The new-look colonel will appear in more than 14,000 KFC outlets in 80 countries over the next five years.
http://business.scotsman.com/agriculture.cfm?id=1687852006
