Well I know you are really set against a plasma, but if you are looking for the best picture quality, you will want one. Burn in is mostly a thing of the past these days. The tvs are made better so they don't burn in and they actually will shift the pixels left and right or up and down every few seconds, but it isn't noticable to the eye, just stops the same pixel color from being displayed in that spot for too long. Plus whitewash, and most waranties from the manufacter will cover it, and deff. most extended warranties will. But if you want size I would go with an "off brand" for example Insignia. They are actually made by LG, just their budget series. Kind of like a vw and an audi. Basically the same, with a lot of the same parts, just a little nicer for a lot more money. I would also consider visio as they are one of the leading makers of LCD displays in Japan, we just don't think of them as a large company here because not a lot of people have them. Other than that look into a sammy or a sony imo.
