If you remember correctly Don. I was around for this fiasco... you and I spoke several times via PM's about the situation. Very enlightening I might add.
Ive looked for Ben's specific claims of having butyl rubber in his asphalt based mat, here's what I found...
"eDead is butyl with asphalt. That's totally correct. However guys in this thread remember some things. Specifically with eDead. eDead was always built on a value base.
Butyl is more expensive. That's a reason why TRUE butyl mats are more expensive. It costs more. Materials do. That's all there is to it. While we can use it in eDead to a degree to have certain advantages here or there to change it completely would mean doubling the price."
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http://www.caraudioforum.com/vbb3/showthread.php?t=229139&page=5&pp=15
I also found where you mentioned them lying about having butyl in their mat - "
Im unable to find Ben's words claiming it specifically (beyond the very deceptive comments from him I quoted above that heavily imply it), but you can see what I DID find. Clearly, this tactic worked, people were confused if it had butyl or not. I remember reading their website with my own eyes and seeing edead V1 claimed to be 'rubberized mat'... in a time when butyl rubber mat was taking over the idustry and leaving asphalt mat in the dust, the deceptive implication of the words 'rubberized mat' were clear... they were claiming it at least had butyl in it. This initial confusion on my part is what lead me to seek you out, and learn the truth.
Looks like the closest Ben ever came to admitting the truth was stating "eDead is butyl with asphalt", which of course is deceptive AT BEST. I guess I was wrong, on second thought, ben never considered Edead to be a aspahlt mat with some butyl rubber in it... he considered it a butyl rubber mat with some asphalt in it. //content.invisioncic.com/y282845/emoticons/rolleyes.gif.c1fef805e9d1464d377451cd5bc18bfb.gif