You're idea of what it will be like, and how it will actually turn out and pretty far off. Just because you'll be stocking companies other than Sony, how do you go about getting people to buy into them? Sony may be sub par but that's what the average customer knows and will buy. We've all seen people come on here brainwashed by the big companies. Problem is, people usually aren't going to take your word on something when a huge established company like Sony is available around the corner. How long have you been installing for? What kind of installs? You planning on being the salesman and installer at the same time? Good luck but I think you need to think a little harder.