JL 1000/1 = $999 MSRP
Kicker ZX 1000.1 = $699
Alpine PDX1.1000 = $799
RF T1000.1 = $799
MTX TE1501D = $799 (1500w RMS)
MB Quart PAB12001D = $599
Orion HCCA-D1200 = $429
Clarion DPX 11500 = $450
JBL GTO1201.1 = $500
JBL BPX1100.1 = $995
PPI D2000/1 = $700
... so the 1000/1 is $200 more than the closest competitors (aside from the JBL BPX). The the Alpine PDX1.1000, Kicker ZX1000.1 and the RF T1000.1, I consider to be very comparable to the JL, yet cost less. The MTX that actually produces 500w more power is $200 less. There are several others, whose quality in comparison to the JL is arguable, but still should put out 1000w, that are half the price.
Overpriced? I think so.