For sound deadening, it all depends on the type of car you have an what you plan on putting in it. ResoNix is a good product, but at $80 for 5-square feet is pretty rediculous. They tested their 120mil sheets to other brand's 90mil sheets. They claim to use a "purer" formula for their Butyl layer, but... I used Siless 80 mil on my cars and you can't hear people talking on my Bluetooth, through the speakers. At $70 for 36 sqft, you can double it up and still be cheaper. If you want more, go with the Siless Hybrid 200mil sheets.
Also, keep in mind that sound deader will add quite a bit of weight to a door. Some cars can't handle too much weight on their door hinges, like Hondas and Toyota compact cars.