Well I'm lazy so I use the battery ground as well, but technicaly you are not supposed to, not on the car your trying to jump anyways. Perhaps it is just a means to ensure the battery is properly grounded (car won't start but also will not damage the battery if it is not properly grounded).
The battery's ground itself is not a true ground unless it is grounded. It is a loop in the end but I still can't imagine 0ga would conduct better than 2 box frame rails that are 1000 times more massive?
So if I'm understanding this right your saying the battery terminal is actualy the ground (not the frame) and it's only grounded to the frame so that other items in the car only need a power wire?
You cans ee how to properly jump a car
here
http://www.cartalk.com/content/features/roadside/jumpstart.pdf
here
http://www.pepboys.com/car_care_corner/car_care_basics/maintenance/jump_starting_your_battery_using_another_car/
here
http://autorepair.about.com/cs/doityourself/a/bljumpstart.htm
Electricity flows in the path of least resistance, the frame of the vehicle should be able to absorb more power than negative mass inside small battery hence making the frame on the vehicle the true ground.