and then they'll let it slide, then back up again. an older guy, insider told me about how they do that. something about going from marketing and trust to increasing profits then back again..politics of large companies i guess. But that was 2+ yrs ago and he told me they would revamp their stuff within 3 years to gain the enthusiasts and respect of the name as it filters to the mass consumers then they'll go back to maximizing profits before the mass consumers realize and still think their getting top shelf gear. He was right in that first prediction if nothing else