w7 is a good speaker, yet the price is a partially due to the fct JL spends so much money on advertising instead of 100% quality for the money. If you go to the average joe and ask them about car audio you will always have more people that have heard of JL and not nearly as many that have heard of Adire Audio, RE, Sound Splinters, Adescent, Zapco, McIntosh, etc... with JL you money is partially just haveing the name....im NOT saying JL isnt quality but for the price there are subs that will sound just as clean yet have far more output ::cough:: xxx:::cough::