That website needs serious work.
It took 3:40 to load on my connection, for which my patience was rewarded with lousy music, an obviously photoshopped BMW, and a navigation system that could easily have been replaced with some near-instant loading text hyperlinks. Text goes from what looks to be 62pt to 14-16pt, which to me is more a cry of "We, like, are, like, 14 year old girls, like, that, like, are above using, like, html header tags" than actually making a statement as to what the deadener can do.
There's no real info about the deadener as well. Is it asphalt? Butyl? Hybrid? Rebranded EDead? How thick is the aluminum cover? How flexible is it? How about some before and after dB readings on random cars? Can I get a cheapass roller with it? How about some real world reviews? How heavy is a roll / gallon? Etc, etc.
The site has no real "flow" to it. The strange contrast of lime green on dark background makes me not want to look at the text, and the sans-serif font is the icing on the cake making it literally difficult to read the text without making my eyes hurt.
I hate to be so harsh, but there's no way that I, as a consumer, can take that site seriously.