yea a bad pic ,but even if you look at the the wire as a whole its still smaller.maybe was just cut in a hurry ,no idea,but i do know jon at sky high and he isn't shady at all. he's been in business for some years now and is a competitor here on the west coast. so i see him quite often .his cs is very good ,top notch as well .and he at least had the common decency not to name names of the competitions wire . end of the day if you dont like it ,dont buy it ,but it is good wire and some of the biggest on the market at a fair price .