royal purple is good stuff, use it in some race motors i've helped build
one thing to remember when buying a new vehicle is to avoid immediately switching to synthetic as its high lubrication and anti wear characteristics can actually prevent proper break-in, seals, bearing surfaces, proper metal surface mating etc.... just wait til you put a few miles on, that is unless its a vehicle that recommends synthetic immediately. many engines go through a breakin procedure at the factory and/or are filled with a specifically formulated oil to be run until first oil change time.
edit: i also really like amsoil personally