"Premium" audio brands.

[hispls 5,000+ posts]

Source: https://www.spglobal.com/mobility/en/research-analysis/premium-audio-enters-the-mass-market.html


What do you all think of this lineup?

Click to read more...

 

[1aespinoza 10+ year member]

View attachment 51550

Source: https://www.spglobal.com/mobility/en/research-analysis/premium-audio-enters-the-mass-market.html


What do you all think of this lineup?

The pollees were obviously not audiophiles. Dolby is not a hardware brand but a software brand. Seeing how the premium brands are down the line, it makes sense they are unknown to them since they would be hard pressed to pay above $20 for a set of speakers.

 

[djdilliodon!]

View attachment 51550

Source: https://www.spglobal.com/mobility/en/research-analysis/premium-audio-enters-the-mass-market.html


What do you all think of this lineup?

It’s depressing

 

[some dude]

Looks more like a comparison of brand recognition.

 

[hispls 5,000+ posts]

Looks more like a comparison of brand recognition.

Click the link. Brand recognition was another chart. This is what consumers perceive as "premium" brands. More in context this is the sort of thing auto makers look at when considering who's name to put on the upgraded factory sound system, though I'd imagine other consumer electronics manufacturers might consider this if they wanted to sell a sound bar with a TV or that sort of thing.

 

[some dude]

Right on

 

[spokey9]

Guess I gotta rip out my gear and run bose...I wanna run "premium" sounds...not the noname stereo integrity and cdt stuff I got now

 

[deez283 10+ year member]

There's a lot of people who buy audio equipment who don't know anything about it,, People like us are a small portion of the market.

 

[nauc 10+ year member]

Sonus Faber almost at the bottom. who did they poll?.... crackheads?

 

[HardofWhoring]

The power of marketing.

 

[spokey9]

Sonus Faber almost at the bottom. who did they poll?.... crackheads?

Couldn't be crackheads...boss isn't number 1

 

[Doxquzme Premium Member]

Because most "consumers" are not very educated about audio. BOSE is unquestionably the best marketed product in audio to date. They knew how to sell to people that are really ignorant about sound. Years ago, when I sold the stuff, we’d joke about BOSE al the time… “No highs no lows, it must be BOSE”!

 

[HardofWhoring]

Because most "consumers" are not very educated about audio. BOSE is unquestionably the best marketed product in audio to date. They knew how to sell to people that are really ignorant about sound. Years ago, when I sold the stuff, we’d joke about BOSE al the time… “No highs no lows, it must be BOSE”!

Then how do you explain a $1200 clock radio with no clock?
- "pet rock".

 

[SlugButter]

We are so easily brain washed to believe anything. I still think Chevy is better than Ford, even though I know logically that they’re the same crap in a different can.

 

[denim 5,000+ posts]

That is concerning, but oh well.