If I was the average stupid, uneducated consumer, then yes. If you only cater your product to the select few that are informed, then those are the only people that are going to buy it. The products labeling has to attract attention and at least get someone who normally wouldn't consider using Second Skin to think twice about it. If I was someone faced with that dilemma, nothing about the label would attract my attention. I'm not saying it's bad, as it does look clean and professional, but I think it could be a little better.