Nudes are old news at Playboy

Slo_Ride
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http://www.nytimes.com/2015/10/13/business/media/nudes-are-old-news-at-playboy.html?_r=0

Last month, Cory Jones, a top editor at Playboy, went to see its founder Hugh Hefner at the Playboy Mansion.

In a wood-paneled dining room, with Picasso and de Kooning prints on the walls, Mr. Jones nervously presented a radical suggestion: the magazine, a leader of the revolution that helped take *** in America from furtive to ubiquitous, should stop publishing images of ***** women.

Mr. Hefner, now 89, but still listed as editor in chief, agreed. As part of a redesign that will be unveiled next March, the print edition of Playboy will still feature women in provocative poses. But they will no longer be fully ****.

Its executives admit that Playboy has been overtaken by the changes it pioneered. “That battle has been fought and won,” said Scott Flanders, the company’s chief executive. “You’re now one click away from every *** act imaginable for free. And so it’s just passé at this juncture.”

For a generation of American men, reading Playboy was a cultural rite, an illicit thrill consumed by flashlight. Now every teenage boy has an Internet-connected phone instead. ************ magazines, even those as storied as Playboy, have lost their shock value, their commercial value and their cultural relevance.

Playboy’s circulation has dropped from 5.6 million in 1975 to about 800,000 now, according to the Alliance for Audited Media. Many of the magazines that followed it have disappeared. Though detailed figures are not kept for adult magazines, many of those that remain exist in severely diminished form, available mostly in specialist stores. Penthouse, perhaps the most famous Playboy competitor, responded to the threat from digital *********** by turning even more explicit. It never recovered.

Previous efforts to revamp Playboy, as recently as three years ago, have never quite stuck. And those who have accused it of exploiting women are unlikely to be assuaged by a modest cover-up. But, according to its own research, Playboy’s logo is one of the most recognizable in the world, along with those of Apple and Nike. This time, as the magazine seeks to compete with younger outlets like Vice, Mr. Flanders said, it sought to answer a key question: “if you take ****** out, what’s left?”

It is difficult, in a media market that has been so fragmented by the web, to imagine the scope of Playboy’s influence at its peak. A judge once ruled that denying blind people a Braille version of it violated their First Amendment rights. It published stories by Margaret Atwood and Haruki Murakami among others, and its interviews have included Malcolm X, Vladimir Nabokov, Martin Luther King Jr. and Jimmy Carter, who admitted that he had lusted in his heart for women other than his wife. Madonna, Sharon Stone and Naomi Campbell posed for the magazine at the peak of their fame. Its best-selling issue, in November of 1972, sold more than seven million copies.

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I've never bought or read a playboy. We don't buy magazines at all. We just get the local paper for newspaper clippings when I'm in it for sports. The print industry is dying because of the internet, not just playboy.

Teenagers these days have smartphones and can look at anything on the internet for free. Why would you buy a playboy and then worry about hiding it? There's better stuff on the internet anyways. I wouldn't buy it just for the articles either, that's dumb.

It may have a more sentimental value for you guys, because that was your generation. I get that.

For the newspaper and magazine industry, the internet has killed profit. If there's a big event, you can google it and read for free. That's quicker and costs less than buying a newspaper. Paid subscriptions for online newspapers is the dumbest thing I've ever heard of. Anyone who pays for an online newspaper subscription is an idiot.

Doctor/dentist offices and hair salons have kept the magazine industry on life support. The magazines at checkouts in Walmart are bogus, and I've never seen anyone actually buy one

 
I've never bought or read a playboy. We don't buy magazines at all. We just get the local paper for newspaper clippings when I'm in it for sports. The print industry is dying because of the internet, not just playboy.
Teenagers these days have smartphones and can look at anything on the internet for free. Why would you buy a playboy and then worry about hiding it? There's better stuff on the internet anyways. I wouldn't buy it just for the articles either, that's dumb.

It may have a more sentimental value for you guys, because that was your generation. I get that.

For the newspaper and magazine industry, the internet has killed profit. If there's a big event, you can google it and read for free. That's quicker and costs less than buying a newspaper. Paid subscriptions for online newspapers is the dumbest thing I've ever heard of. Anyone who pays for an online newspaper subscription is an idiot.

Doctor/dentist offices and hair salons have kept the magazine industry on life support. The magazines at checkouts in Walmart are bogus, and I've never seen anyone actually buy one
The internet killed all the good Car audio Magazines years ago ...it will eventually be the death of all magazines...go in a doctors office or hair saloon these days and look at how many are on smartphones and how many actually have magazines and its about 20 to 1

 
The internet killed all the good Car audio Magazines years ago ...it will eventually be the death of all magazines...go in a doctors office or hair saloon these days and look at how many are on smartphones and how many actually have magazines and its about 20 to 1
I read the Popular Science or Car and Driver magazines when I'm waiting at places, but that's about it

 
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