Hi Chuck,
See below in Red.
Johnathan Ivey
Director of Mobile Audio
Mitek Corp / Mtx / Atlas Sound
Cell 480-227-2413
Office 602-707-5155
John.Ivey@MitekCorp.com
AOL IM MitekJohnIvey
Click here to get the latest news from MTX!
-----Original Message-----
From: Easy E [mailto:cadillac_outkast@hotmail.com]
Sent: Friday, January 27, 2006 6:48 PM
To:
John.Ivey@Mitekcorp.com
Subject: RE: MTX website.
First off I am not trying to insult you guys, many of your products are
great, its just the way you are presenting them on your website seems to be
very misleading to new coming enthusiasts.
How is that? (BTW when we use VD online it is how much air that speaker can move not how much space it takes up inside the enclosure)
I work at Circuit City installing car audio and having been installing and
selling car audio for over five years now.
Great so we are on the same team!
The reason is that you cannot
just present specs and instantly say your products are better, if you want
to impress your customers, then buy a JL or Solo X and install them in their
proper enclosures and power them properly and then put them up to a true
comparison test.
We have MANY MANY TIMES
Or send them to car audio magazine, they do great reviews
and personally I have never seen an MTX products on there.
The tests are based on what a listener hears and are up to interpretation. Specs are the only true form of measurement. We used to have all our products rated but you have to pay for advertising to get good results. Trust me. Our subs were always #1 because we advertised heavily in those magazines. The truth is that Car Audio is no longer a life style on its own. So advertising in car audio magazines does not help Circuit City sell car audio. We would rather be in Maxim or on Pimp My Ride. I know you are a true Car Audio enthuses (as I am) but there are not many of us left.
I am not sure why you do not like MTX. Maybe you worked for an independent dealer before going to Circuit City? Well I have to tell you that we are a good group of guys and we are only trying to fight to get the credit our products deserve. I have a sub that is better than a W7 and Solo X and I can prove it! Should I not get credit for it? Should I keep letting people think that JL is better? We are a family owned company. I am 28 years old and running the MTX brand now. I could have cashed out and made product not as good as JL and made much more money BUT I LOVE MTX and plan on keeping MTX the best Car Audio Company ever.
As for judging speakers by reputation is ten times better than by specs
alone. Reputation in high end car audio is huge because if your friend
suggests a certain speaker or system and you end up really liking that, then
you will suggest it to another friend and so on. And that way you know
somebody who has experience with that product and you have heard that
product and then you can feel confident you are getting something good
rather than just comparing specs and making decisions based entirely off
that. And companys's specs are often very different and rated with
different skews than the next.
A reputation in our industry is build by word of mouth. That word of mouth is started by the dealers. JL has been a push line at the independent dealers for so long they have built up its reputation. We give the specs on our website to try to help your sales people combat the nothing that JL products are the best and nothing else is as good. If the roles were reversed and Jl was in Circuit City and MTX was only in independents then those independent dealers would be pushing MTX not Jl. It is both of our jobs to combat that mentality so we both can sell more products. MTX product is as good if not better than JL. We have to convince your customers that or we both lose.
Also, I heard MTX is getting dropped by Circuit City because we are picking
up Eclipse, is that true?
Not at all. New products are shipping to you as we speak.
If you like a speaker based on its marketing than you will like MTX a lot more at the end of 2006. If you like a speaker that has a good reputation because it is a push brand at independent dealers than you should think about working for an independent dealer.
I would still love to talk to you on the phone.
1-480-227-2413
Thank You,
John Ivey