There are no true LED tvs
most are LCD with LED type lighting
I think vizio has made a true LED, but i havent seen it for sale.
Truly you cant tell one tv from another in store, and when you get it home, you kinda forget how the other tvs look. And again, the tvs are just pulled out of a box and set on display with no calibration or settings adjusted
I myself really love my Mitsubishi DLP, at first I didnt think I would cuz of the bad reviews. After it was fully calibrated and set up.
WOW!
I paid $1000 for a 60" and people always ask me "how did you get the picture so clear"