If you would see how much kick back they give the dealers everyone would understand why we ***** about the price. I had the list a long time ago from a dealer before the v2's came out I could not believe it. My friend went to work for a JL dealer he later confirmed the prices being correct. Customer support sux when you have a major problem, tech support guys are great. I have spent over 10,000 over all with them but the only way they will get any more of my money is if a customer request JL. I own a 13W7 cant wait to get some TC's to test out.