well I have done some research on the subject of "cone area is king".... I compared the motor force and the cone area of 5 sa8's, 2 sa12's, and my atomic apxx 18. The results are as follows...
5 sundown sa8 d2s-
cone area:251.33
combined motor force (bl):85.69
3 sundown sa12's
cone area:339.29
combined motor force:64.92
atomic apxx 18
cone area: 254.5
motor force: 26.88
Now, the sa8s are the lowest in cone area but the highest in combined motor force, the apxx had the second lowest amount of cone area with the lowest motor force, and the sa12's had the highest amount of cone area with the second highest motor force. I believe that a combination of motor force and displacement will yield the best result.... however comparing the 3 sa12's to the 5 sa8's, the sa8's will have considerably more motor force but a lot less cone area, so 3 sa12's compared to 5 sa8's should be very very close in "loudness" if in the proper enclosure is used and the same amount of power is used on both setups... I think that cone area and motor force can be almost "traded off" if you will.... For example, a crazy custom 8 with a BL of 45 should be as loud as 2 twelves with a combined bl of 22.... please feel free to contribute and correct me if I am wrong. I realize that there are many factors that play in here but this is just a broad generalization.