I think the point he is trying to make is, that when you buy something authorized through B&M shops they usually give you a deal on the install. Be it mom and pop store or the "Mondo Burger" of car audio....yes...i just quoted good burger. But, do you get my point? Knowing you are buyign a product solely on word of mouth and some install pictures and the reviews from those guys, not listening experiences you honestly have NO CLUE how the sub can sound/is made. Buying the sub on the internet does not have the steps that buying from a dealer does. For example....walking in and sayin if i buy this sub this amp and this wiring, will u install for a lot cheaper sense y are pulling this money in on the purchase. When you buy from internet companies MOST, not ALL , but MOST want to try the install aspect of things THEMSELVES. If that means buying an RE12 instead of a W0 12 to save money.....they do it. The pride in knowing you installed something is worth more than throwing money down. And the majority of the time ou get buy almost 50% off cost wise.