Thesis:
By examining the different media and cultural outlets devoted to car audio, we can show how car audio is more than a product; it can be a lifestyle.
Thanks for any discussion/input.
Don't know if you can consider Wikipedia to be a trusted source....but:
In sociology, a lifestyle is the way a person (or a group) lives. This includes patterns of social relations, consumption, entertainment, and dress.
Given that definition of "lifestyle", I think a pretty obvious case for car audio being a lifestyle can be made. If you are into the hobby/sport, it has a
LARGE impact on the people you talk to, new people you meet and what you talk to others about (social relations), what the majority of your disposable income is spent on (consumption), what you do in your spare/leasure time (entertainment).
I know I've met more new people in the past year due to car audio than I've met through other means in the previous 5yrs combined. And other than with family, a large portion of my conversation with friends and acquaintances is consumed by the conversation of car audio. Consumption's pretty self-explainatory....we're all broke, and we all know why. Entertainment; this forum is a prime example //content.invisioncic.com/y282845/emoticons/biggrin.gif.d71a5d36fcbab170f2364c9f2e3946cb.gif How many hours per week do most people spend on audio forums? Plus all of the hours spent in your vehicle installing/tuning/fixing/improving your stereo (and normally the stereo's of friends aswell). Add to that all of the hours spent traveling to and attending competitions.
This is what we do for entertainment, almost exclusively in many cases. Dress I don't think it affects all too much, other than the free T-shirts and crap you accumulate over time //content.invisioncic.com/y282845/emoticons/tongue.gif.6130eb82179565f6db8d26d6001dcd24.gif
And while I do think car audio is less of "a product" and more of a lifestyle to those who are truly enthusiasts, it's all driven by our basic human needs. Nobody is into car audio for the "car audio". We are into car audio because of our love of music, our love of competition, the pride that comes from winning, the pride and satisfaction of our craftsmanship and work. It gives us an outlet for our artistic and creative side. Plus it is a constant intellectual challenge...every day is a learning experience in the hobby, and the only way you'll excel is to gain more knowledge on a daily basis.
So, it's not really "car audio" that drives us into the car audio lifestyle. Car audio is just the outlet we choose, and the one that best fits our personalities. Some people paint. Some people draw. Some people play musical instruments. We build car audio systems.