the smaller amount of air within the cabin of the vehicle allows the sound to be louder. thus why when listening to subs in best buy, they aren't loud.
For example cabin gain hurts me since i dont feel like spending a grand on a system. I had a 15 in my expedition and it was loud, but nothing spectacular. Sold it too a friend who put in in a jeep grand cherokee, and he has one of the loudest systems in town...
my friend had a kicker comp in a piece of crap box in his single cab toyota pickup with a 300 watt max bridged jenson amp and it was pretty loud inside.