If your only criteria for a woofer is something that won't burn up when you throw 1200W at it than this obviously isn't for you. But for the sake of argument, I'll bite, what would you say compares to the Brahma?
They claim made in USA. If this is true those prices seem fair. This isn't just calling China and asking them to slap something that looks impressive together.... Papermaker can do that, as can every other "brand" that people here get excited over and I'm sure there'll be a new "brand' selling that same off the shelf Chinese fare under another brand name within the next month with a 10% over cost pre-sale price next month for those that enjoys that sort of thing.
IMO the
Parts Express gen TC sounds failed because they tried to cut costs with China manufacturing and people quickly discovered they were NOTHING like the originals. Lastly, talent like Wiggins doesn't come cheap nor do drivers of that tier made in the USA. People like him and Thilo are the ones that will push innovation and everybody should be cheerleading for a company that's got some potential to do something new and useful for the hobby.
Yes. There's still some old Adire around this area and the Brahma MK1 is still a great woofer. Assuming they're actually getting first world build and part quality that's a fair price. If it's a Wiggins design being knocked out in China they could drop everything 25% and it would look better but again, look at the flop that was TC Sounds
Parts Express line. Frankly I think their intended market isn't bargain hunting for something that'll make their trunk rattle and would actually not buy an inferior quality product at any China-special price point.
All that said we don't even know if these prices are set in stone? Are they MSRP? Will there be sales? Will an authorized dealer be able to work with you? Will there be "team" pricing or other promotions? If they make a re-release of their components I'll be in for a set for sure, their old ones were fantastic and I've been running knockoffs of those mids for ages.