Yep, this^^^. I do like the AT stuff as well. That's like $120 at most for any deadener/CLD/MLV that you might need, then you can spend some time and a small amount of money on proper install. Might need some foam, fiberglass, things like that that won't add up to much, but will sound great when done well.
Do it yourself. That's what this hobby is all about right? Deadener is super easy to do, and the fiberglass and building pods and all that sounds hard, but really isn't, just takes a bit of time the first couple times you do it. It pays off in the end.