You know that's a good question, other than the amps' heatsink which is far different than others, everything else, amp boards and many of their subs are very similar to other brands. Guess you could say just another cookie cutter company but even that term bugs me because they got the best value for the $$ right now for amps compared to other major brands. I don't look at them as budget brand but a step above it, if that makes sense. Use some Korean boards that already exist,and there's one that Twisted Sounds used in one of their amps. I haven't seen any neg reviews about their subs or amps.