Trying to help a friend...

[cpierce 5,000+ posts]

I have a friend that owns a ski/snowboard shop and he is looking for ways to target the college to 28 year old group and I figured I could get some good ideas here. Here is what he sent me.

I'm advertising my ski/snowboard shops on the radio and could use some help with my actual production/message.

I know who we are and what we do. We're the killer specialty shop with all the knowledge and the personal assistance. Problem is, I'm surrounded by BIG stores and [bOX] stores who have HUMONGOUS ad budgets to blow! So I need to be efficient and to the point.

I'm solid with the average "Soccer Mom" family, but don't want to alienate them. I need more college to 28 year-olds to come in and trust us to do the right thing for them. Remember, this is radio so it's a spoken message. And, I have only 60 seconds to "get 'er done".

What's important? Being funny is on my mind. I hate everything old-school 'cuz I've been there/done that.

What do you all like or dislike in ad's?

Every opinion is helpful!

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[sumone 10+ year member]

I hate corny ads. those that are blatantly corny (in order for them to stick in your mind). think eagle man, safe auto insurance, etc. I hate those that try too hard to sell. I hate blingage in a TV ad. I hate wanna-be rappers with wanna-be beats in radio ads. I hate advertisements. just give me the facts & be done with it...

 

[hellomota]

I would go for a guy in early 20's sumarizing situation. And saying that its hard to compete with giant corporations so come and support local shop (as I am guessing its a local station). Voice should be calm and straight foreward no screams thats for sure.