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<blockquote data-quote="cpierce" data-source="post: 1156485" data-attributes="member: 559758">I have a friend that owns a ski/snowboard shop and he is looking for ways to target the college to 28 year old group and I figured I could get some good ideas here.&nbsp; Here is what he sent me.I&#039;m advertising my ski/snowboard shops on the radio and could use some help with my actual production/message.I know who we are and what we do. We&#039;re the killer specialty shop with all the knowledge and the personal assistance. Problem is, I&#039;m surrounded by BIG stores and [bOX] stores who have HUMONGOUS ad budgets to blow! So I need to be efficient and to the point.I&#039;m solid with the average &quot;Soccer Mom&quot; family, but don&#039;t want to alienate them. I need more college to 28 year-olds to come in and trust us to do the right thing for them. Remember, this is radio so it&#039;s a spoken message. And, I have only 60 seconds to &quot;get &#039;er done&quot;.What&#039;s important? Being funny is on my mind. I hate everything old-school &#039;cuz I&#039;ve been there/done that.What do you all like or dislike in ad&#039;s?Every opinion is helpful!</blockquote>

[QUOTE="cpierce, post: 1156485, member: 559758"] I have a friend that owns a ski/snowboard shop and he is looking for ways to target the college to 28 year old group and I figured I could get some good ideas here. Here is what he sent me. I'm advertising my ski/snowboard shops on the radio and could use some help with my actual production/message. I know who we are and what we do. We're the killer specialty shop with all the knowledge and the personal assistance. Problem is, I'm surrounded by BIG stores and [bOX] stores who have HUMONGOUS ad budgets to blow! So I need to be efficient and to the point. I'm solid with the average "Soccer Mom" family, but don't want to alienate them. I need more college to 28 year-olds to come in and trust us to do the right thing for them. Remember, this is radio so it's a spoken message. And, I have only 60 seconds to "get 'er done". What's important? Being funny is on my mind. I hate everything old-school 'cuz I've been there/done that. What do you all like or dislike in ad's? Every opinion is helpful! [/QUOTE]

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