Lets look at it like this..
Place A has it for $150.. they paid $125 to get it from whomever..
Place B (theZeb for example) has it for $275.. paid $125 from whomever..
So, place B sells it to you for $140.. they still have a profit and beat the other price. They just don't get the huge profit they were trying to get.. Place B would NEVER 'not' make a better price.. Here's an example where Zeb (place B) looses money..
A has it for $150, paid $145 to get it (would only make a $5 profit.. not likely from a 'reputible' dealer)
B gets the email about the $150 price.. but B paid $175 for it 2 months ago (prices have been comming down maybe).. he can either sell it for $140 and lose $35, or give it away and lose $175? Lets think about that..
The only reason the words 'free' are in the add is to get people to get excited when they see something costing less somplace else and come to (where the add is)..
Oh, and do NOT order before you confirm price.. once you pay for it you are legally stuck with it.. and the 'policy' says "Request must be approved before ordering." or so the previous post says.. that means you MUST get conformation of the 'lower' price before you order.. probably to prevent people from finding it AFTER they buy it and try to get a partial refund.. and to avoid having to deal with refunds...