Other than lead, it is the best way to stop noise. Sound deadeners stop transmission of sound through the vehicle's structure, but barriers like lead and Mass Loaded Vinyl / Foam composites block the sound the same way a wall stops a ball.Rudy, what are your thoughts on MLV for the floors?
You can approximate the same with sound deadener since two layers of most mat are going to be close to the same thickness and density as MLV. It's probably more expensive, more work and messier though. In any case, you need something very dense. To do the floor, you would first treat it with sound deadener. Then use a layer of foam, then a layer of high density material. Most of the MLV I've seen comes already composited with foam so you just cut it and lay it down.
You need to create a seamless shield between the source of the noise - road, tires, exhaust, etc and the passenger compartment. Any gaps and the sound just travels through them. Picture the heat shield on the space shuttle. Really great stuff for bring the noise floor down.