At one time, I actually had plans of starting a company that would produce beer. We even looked into what all it would take but I didn't have time due to IA.
But the company was to be called Head Beer - the cap would have a smiley face on it as well as the label. The slogan was to be "What's better than Head?" and "Taking Head to a new level"
The first commercial was to have a guy at home watching football on a huge big screen television. He runs out of beer and scream - "Baby, bring me some head." This wife would walk in a say, "Just one?". She would pull one from a 6 pack open it and bend down to hand it to him - giving the impression she is doing something else. The guy smiles takes a drink and the says - "Head Beer how refreshing"
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