As already mentioned - Walmart will only see Kicker's entry level product (9 SKU's I believe) and will phase these items out of their regular dealer network later this year. If a shopper wants to step up from their Comp woofer, DS co-axial, or DX amp, etc., they'll need to go to a Kicker dealer.
Sounds like a win-win to me... Dealer gets to thin out some inventory (it's pricey to carry stock on every SKU Kicker offers) and Walmart gets to offer something better than their current line-up (effectively becoming the top-tier segment).