Don't get me wrong either, I'm not at all against the internet brands. I own stuff from RE Audio (before they were part of US Amps), Ascendant Audio, Sundown, Stereo Integrity, Hybrid Audio Technologies and some others. IMO most of the mainstream stuff sounds like CRAP. I don't judge equipment by how loud it gets, placing me firmly in the minority on most all of the car audio sites. I judge it solely on how it sounds. Going back to my previous statement that pretty much rules most of the mainstream stuff out as far as I'm concerned. JL is the one exception that I have noticed. The only reason that I'm not planning to put JL subs in the new truck is that I don't have the room.
I didn't mean to imply that you intentionally beat the hell out of your stuff. Most of the people that complain about JL do just that, though.