IgnoreMe
5,000+ posts
CarAudio.com VIP
i have no idea, but just from the name, i would assume they cater to the audiophiles who dont care how much a speaker costs, much like ferarri caters to the big dogs for sports cars. i would assume these companies fit a niche and thats how they stay alive.Sundown didn't start out life as an OEM and transition to direct.
OK, let's talk retail. What do you think the profit margin on a pair of Nordost Valhalla or Odins are? //content.invisioncic.com/y282845/emoticons/smile.gif.1ebc41e1811405b213edfc4622c41e27.gif
i simply figured, if TC jumped prices 100% (which IIRC they did or something close to that) they're bound to loose the retail customer base, that i thought they were based off of. i didnt see them filling a niche but rather just supplying regular products.
