Let me start by saying I am a professional Honda Master technician, and then I will tell you my opinions. In school and when I started out, all my stuff was craftsman. Great tools for the money, but as you start using them every day compared to Snap-On, Mac, or Matco you begin to see the quality difference- it's little things that average dude will never notice, but someone who uses them everyday to make a living will. The gears on the ratchets are tighter. The sockets and wrenches grup nuts and bolts tighter without rounding off the things. As a pro- I don't have time to run to Sears whenever something breaks, so it is a major convienience to have the Snap-On guy come by every week. They absolutely cost more, and some of the stuff is obscenely priced (flank drive plus wrench set!) If you use the stuff to make a living it pays off to have the nicest tools you can afford, but for the average dude craftsman or Husky or whatever are fine. I do stand firm in that Snap-On toolboxes are the nicest you can get, but are also the msot expensive, and it's hard to justify that purchase to me- a toolbox won't make you any money, while a wrench or ratchet will. All my sockets, ratchets and wrenches are Snap-On, same with screwdrivers (ratcheting screwdriver FTW!) My pliers are mostly channel-lock except for a few specialty ones. Air tools are snap on air ratchets and ingersoll-rand impact guns. My drill is a 14.4v Milwaukee cordless. I do have to admit I own a ginormous Snap-On toolbox too- hard to justify but it looks awesome and works extremely well. That's my opinion