Cadence isn't new. They've been around for quite a while. And as I said, they've consistently released solid equipment. Ugly as hell, but good...There's a lot of new car audio manufacturers out there and I don't know much about them, this is why I asked the "STUPID" question. Thinking about trying something different than Kicker for awhile and if I'm going to shoot the wad ($) on some new equipment I want to be sure I'm not buying something that's claimed to be good and then installing the sh!t to find out it's not what I hoped it would be.