I have the Kenwood x-492, which is a little better than that Kenwood you linked and IIRC, they can be had for 120 off that site, maybe 130. It is the Exceleon Kenwood, which is a strong name and is 4 volts, instead of 2.5, which don't matter much, but nice to know you don't have to crank your gains.
If you don't want to spend more than 120, then that Kenwood you linked should be fine. I like it better than the Clarion, but the higher end of Clarion is something else.