Jimi77
Premium Member
CarAudio.com VIP
They seem to have been losing market share for a while. Down almost 5% in revenues 2017-2019. That's not a good thing for the stock price.
Maybe they are doing anything they can think of to try and get back to a former glory?
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It's a natural cycle. When you dominate market share there only two things that can happen - you can maintain market share, which is tough since everybody is coming after you. More likely your market share will decline, so it's a matter of managing that decline. Buy up and coming brands, merge with another company, expand into new markets (ie food), sell the company to a bigger conglomerate, etc. For some reason Bud Light decided flipping off a huge core customer base to revamp their image was the way to go. Could be this was strategic - hammer the stock price to make the company more appealing to a buyer, except that the middle of a recession with high interest rates isn't a great environment for a take over.
