Warner Bros. Goes Blu-Ray Exclusive

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http://www.deadlinehollywooddaily.com/boost-for-blu-ray-warner-bros-will-release-high-def-titles-exclusively-in-that-format/

(January 4, 2008 – Burbank, CA) – In response to consumer demand, Warner Bros. Entertainment will release its high-definition DVD titles exclusively in the Blu-ray disc format beginning later this year, it was announced today by Barry Meyer, Chairman & CEO, Warner Bros. and Kevin Tsujihara, President, Warner Bros. Home Entertainment Group.
"Warner Bros.' move to exclusively release in the Blu-ray disc format is a strategic decision focused on the long term and the most direct way to give consumers what they want," said Meyer. "The window of opportunity for high-definition DVD could be missed if format confusion continues to linger. We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers."

Warner Home Video will continue to release its titles in standard DVD format and Blu-ray. After a short window following their standard DVD and Blu-ray releases, all new titles will continue to be released in HD DVD until the end of May 2008.

"Warner Bros. has produced in both high-definition formats in an effort to provide consumer choice, foster mainstream adoption and drive down hardware prices," said Jeff Bewkes, President and Chief Executive Officer, Time Warner Inc., the parent company of Warner Bros. Entertainment. "Today's decision by Warner Bros. to distribute in a single format comes at the right time and is the best decision both for consumers and Time Warner."

"A two-format landscape has led to consumer confusion and indifference toward high definition, which has kept the technology from reaching mass adoption and becoming the important revenue stream that it can be for the industry," said Tsujihara. "Consumers have clearly chosen Blu-ray, and we believe that recognizing this preference is the right step in making this great home entertainment experience accessible to the widest possible audience. Warner Bros. has worked very closely with the Toshiba Corporation in promoting high definition media and we have enormous respect for their efforts. We look forward to working with them on other projects in the future."
HD-DVD is looking like it's in trouble now.

 
war=over, pretty much...

AudioJunkies, I'm dissappointed in your intel //content.invisioncic.com/y282845/emoticons/smile.gif.1ebc41e1811405b213edfc4622c41e27.gif

Not really, I don't think anyone saw this coming out today. With CES next week, I'm guessing Sony leaked the hell out of this.

 
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ehh hddvd and ps3 ftw...let them duke it out, ill still get Highdef either way
oh well, so far i dont really care for one over the other, both have their good movies
very true, I had bought an a35 but something told me to return it, and I did... Right now I still have an a2 im wanting to sell but I cant seem to log into my paypal account and paypal isnt helping any either //content.invisioncic.com/y282845/emoticons/frown.gif.a3531fa0534503350665a1e957861287.gif ive owned a bunch of hd dvds and sold them right now I only own transformers but I wouldnt be surprised if hd dvd still won but I really careless.

 
Sony was bound to win a format war eventually ...

As I said in the beginning, it all came down to the PS3 ... Sure, the HD-DVD option for XBOX 360 was a hell of a deal when it first arrived, but it was an OPTION. With PS3 dropping in price to compete w/ XBOX 360, it put a Bluray player into millions of homes as a side effect. It also probably didn't help that the XBOX 360 has had an absolutely abysmal reliability record and is loud as fvck.

I expect this war will continue for a while longer. The HD-DVD supporters will no doubt start slashing prices on hardware in hopes of luring people into HD-DVD ...

 
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