Originally posted by evo2k3 personally i dont think it is quieter...i think its actully louder....but even at that, people like me are not out for loudness, we just have different goals, i want mine to sound great and reasonably loud levels, i dont need 150+db's going through my car while im driving to and from work, i just dont need that....and the price difference is not that high, a 12w7 can be had for 490 brand new...i think a 12 brahma is something like 350 (not quite sure of that one).....either way if you have the money you buy what suits you the best....thats what suits some people the best.