Being that I've installed a lot of deadner and am under the impression that even if they sold it for double the price any kind of deadner would still be worth it......I'll put my 2 cents in.
Your best case scenario would be to do 3 things:
1. Secure your wheel-wells with a liquid deadner. Mat would require HIGH maintenance and upkeep because it would be applied upside down in the wheel-well. Because, in this case, Mat would be applied on the outer shell of the vehicle, you would have heat in the summer and cold in the winter causing negative affects on the tar based (or butyl) backing. Simply put causing it to constantly fall off especially if the Mat were layered on top of its self. Mat is heavier then you expect. This step alone will not solve your road noise problem nor will you gain any SQ out of your audio.
2. Secure the insides of all four doors. In this case use your Mat. The level of sound deadening will vary on how much you apply. The more the better, don't be afraid to pile it on. This step will ensure you substantial gain in door speaker output and clarity and a low to moderate decrease in road noise.
3. Secure your floor with Mat (Temporarily removing factory seats and carpet to apply). In this case floors can't handle many layers of Mat due to re-fitting factory carpet and such. Decide on a thicker than the normal type of mat. An example would be too apply a Dynamat Extreme compared to a Dynamat Original. If your are able to fit more than one layer of Mat on the floor, then by all means do so due to the fact that this step will reduce more road noise then step 2. This step will also allow for improved SQ inside the cabin.
ALL THREE steps put together will allow you a quiter ride. Unfortunately you will more than likely continue to hear some form of muffled road noise considering that these are 36" mud tires.
As far as improved SQ is concerned. Due to the fact that we are talking about a vehicle with a rather large cabin space, more Mat will be needed. Although steps 2 and 3 will improve your SQ and stop rattles, layers of Mat underneath the roof liner and back hatch are just as important when installing a complete audio system (Aftermarket speakers and subwoofers).
Look at
eBay for different types of Mat as it can get expensive quickly.
Hope this helps.
-Drew